PG Diploma Programme in Marketing & Sales Management (PGDMS)

The Post Graduate Diploma Programme in Marketing & Sales Management (PGDMS) is recognized by Government of India vide their letter No F-18-16/74/Y-2 of 24.5.76

Objective of the Programme

The aim of the Programme is to help the participants to be better equipped to assist their companies in their efforts to exploit market opportunities in India and abroad. The Programme is designed to provide overall framework to the nature of marketing function while emphasizing strategies and techniques, which would help to improve the current performance of marketing activity in India.
The programme has been structured to help those who are already in Sales & Marketing areas as well as those who want to choose Sales and Marketing as their careers.
The Programme of study is divided into two Semesters. Subjects covered in the programme are as follows:
First Semester
MM-01 Marketing Management
MM-04 Marketing Research and Consumer Behaviour
MM-11 International Marketing
GM-01 Management & Organization Behaviour
FM-07 Managerial Economics
Dual Certificate Option
(Brand Management)
MM-09 Advertising Principles & Procedures
PR-01 P.R & Communication
Second Semester
MM-02 Sales Management
MM-06 Retail Trade Management
MM-07 E-Business & Internet Marketing
GM-07 Legal & Regulatory Framework
GM-08 Project Work and Viva Voce
Dual Certificate Option
(Brand Management)
MM-08 Brand Management
MM-10 Ad Budget & Media Planning

Course Type

PG Diploma




1 Year


Graduation Degree

Career Prospects

These Programmes have been designed to provide a sound foundation and develop broad knowledge and perspective needed for effective performance by entrant/middle level executive. In addition to building a comprehensive knowledge and understanding of real life, the programmes also lay emphasis on the use of analytical tools and quantitative methods in managerial decision-making. These programmes are targeted to act as a vital link between skill application and management orientation. These programmes are industry specific and have strong job orientation.

For Further Details Please Download The Prospectus

Fee Structure

2021 - 2022

One Year Post Graduate Diploma in Management

  Fees in Installment
First Installment
At the time of Admission
45,999 /- + GST
Second Installment
On/ Before 30th Oct
40,497 /- + GST
Total Fees 86,496 /- + GST
Dual Fees for PG Courses
Payable at the time of Admission
15,718 /- + GST

Details for Bank transfer

Account Name: New Delhi YMCA-IMS
Account Type: Saving A/c
Account No: 0513689310
IFSC Code: KKBK0004602
Bank Name: Kotak Mahindra Bank
Branch: N.Delhi, Jor Bagh

Bank Draft / Demand Draft payable at New Delhi and drawn in favour of "NEW DELHI YMCA-IMS"

The students are required to pay installment on/before the stipulated dates, otherwise a fine of Rs.10/- per day for the next 15 days will be charged. After this the admission will be treated as cancelled and the remaining balance of the tuition fee will be adjusted from the refundable library deposits.

How to Apply

Admission to the Institute is open to all young men & women without any distinction of caste, creed or religion. The Institute reserves the right to refuse admission to any applicant without assigning any reason.

Self Attested copy to be submitted along with the application form of the certificate/degree as required for the course applied for.

  • Certificate & Marks-sheet of 10 standard.
  • Certificate & Marks-sheet of 12 standard.
  • Graduation Degree & Mark-sheet to be submitted. If result awaited must submit admit card.

If above result is awaited documents to be submitted by August. Failing which admission will stand cancelled.

For Detail Contact

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