Explained: Digital Marketing, Career Options, and Ways to Enter the Field
21-Feb-2023
If understanding digital marketing is on your mind, then you have landed on the right page. Digital marketing is one of the fastest-growing industries not only in India but also across the globe. Every year, more and more individuals are being a part of it after completing the
best digital marketing course in Delhi and other parts of the country. There was a time when digital marketing was considered to be a non-technical field and only amateurs used to show interest in it with a focus on the carrier, but over the past 10 years, it has become a full-fledged career option for people of almost all streams and disciplines.
This blog presents a complete overview of digital marketing including career options, future scope, and the basic requirements to enter this field. But, first of all, let’s take a look at what digital marketing actually is:
What is digital marketing?
Digital marketing is the method of new-age marketing or advertising through which different products and services are sold and offered through digital channels that include social media channels, mobile applications, search engine marketing, websites, emails, and various other sources and methodologies. In simple words, we can conclude that in
digital marketing we promote our products and services to customers who are making use of the internet. A large number of concepts are these days applicable to digital marketing.
A look at the digital marketing boom in India
The history of digital marketing in India is not very old and goes back to only the year 2000 when people were getting aware of the use of the internet across the country. This method of marketing picked up the pace after the launch of high-speed 4G internet service, especially after the official launch of Jio telecom services. The internet became accessible and millions of people across the country went mobile overnight. As time goes by, digital communication started getting a grip over the means of advertising. Today, almost all types of businesses are promoting themselves digitally making use of the internet and digital channels.
Digital marketing as a career option
If you are considering digital marketing as a career option, you are going to choose one of the most rewarding domains in terms of a full-time career. The most amazing aspect associated with digital marketing is that you can start all this just after completing your 10+2 examination with good knowledge of computers and the internet. In case you have obtained any degree or diploma with computer science as one of the main subjects, then it is going to be a win-win situation for you.
Here are some ways to make the beginning
Take up a digital marketing course
One of the best approaches to entering the field of digital marketing is to take up a course just like people do to enter fields like website designing and graphic designing. The
best graphic designing program trains you in designing and a program in digital marketing trains you about all the aspects of this extremely fast-growing industry. Till the year 2010, there was no institutional framework in the country for digital marketing courses and programs. But, as of now, digital marketing has become an important part of various degree and diploma programs of reputed colleges, universities, and institutions across the country. Delhi NCR no doubt has become a hub for such activities, where you can find a good institution to take up the program.
Join a professional digital marketing company as a trainee
As discussed earlier, digital marketing is a career domain that deals more with the enthusiasm of an individual rather than a formal degree. For example, if you are a person even with an arts or commerce background with good knowledge of computers, no one can stop you from entering this field. In the same way, different small and large digital marketing companies across the national capital region invite fresh graduates to work as a trainee. You can make a start this way. It would be better if you have any reference for the same. Just after 1 year while working as a trainee, you will be promoted to a full-fledged Search Engine Optimization (SEO) Executive.
Obviously, you will be promoted after the analysis of your performance as a trainee. As an SEO executive, you will be performing the given roles and responsibilities under the supervision of a dedicated team leader. After that, with each passing year, you will see that there are countless horizons to achieve.
Career options after completing a digital marketing program
Digital marketing is a very vast field and offers a plethora of job options in a wide range of subdomains. Some of them include the following:
1. Digital Marketing Manager
2. Conversion Rate Optimizer
3. Search Engine Marketer
4. PPC Manager
5. Social Media Manager
6. Social Media Marketing Executive
7. Content Marketing Manager, and
8. Digital Marketing Head, etc.
Skills in demand in the field of digital marketing
Needless to say, the field of digital marketing involves a large number of technicalities and intricacies which a professional must be aware of very well. Some of the top skills required to excel in this field include the following:
1. Good knowledge of English as a language both verbal and written
2. Knowledge of HTML
3. Web Analytics
4. Search Engine Algorithms
5. Methodologies of Sales Promotion
6. Knowledge of Retail Sales
7. Google Analytics
8. Content Management Systems.
Conclusion
Most people often make a mistake when they confine the applications of the skills and knowledge in digital marketing only to jobs. But, the picture is larger than that. These days, young people who have remarkable writing skills are registering their presence in international blogging. Obviously, to make your mark in such a domain calls for very good knowledge of digital marketing because you will need to promote your blog to make it visible across your target audience. What’s more, working as a freelancer to carry out digital marketing campaigns has also emerged as one of the most rewarding career options for digital marketing professionals.