5 Offbeat Career Options for Competent Graphic Designers
11-Nov-2022
AUTHOR - New Delhi YMCA
A career in the field of graphic design can prove to be the best way to combine technology, communication, creativity, and art. Almost all the best graphic designing institutes in Delhi and other parts of the country are offering standalone course in the field of graphic design. Today, competent graphic designers are in huge demand for a large number of projects involving different industries. These mainly include advertising, social media, digital marketing, healthcare, publishing, and even conventional marketing. This blog explores the top 5 career opportunities in the field of graphic designing:
1. Fashion Designer
As you can very well understand that creativity is required in almost all fields that deal with any kind of communication. Fashion, for example, can be considered the finest form of visual expression. And, therefore it makes perfect sense that competent graphic designers can try their hand in the field of garment manufacturing and accessories production. The garment manufacturing industry provides skilled graphic designers with so many opportunities to explore their creative selves and allows them to wear many hats.
2. Marketing Manager
It might sound a little bit offbeat that an individual holding the position of a marketing manager may also need graphic design skills. If a marketing manager has a background in graphic designing, it will help him or her to handle all the job roles that involve briefing on creative activities. Marketing managers are generally responsible for overseeing all the creative aspects of advertising materials, brand communication strategy, and different other modes of digital and physical communications. A marketing manager with a strong background in the field of graphic designing can apply his or her skill set to shine bright in her career.
3. Social media graphic designer
Today, with billions of people across the globe browsing social media round the clock, nobody can question the power of social media, particularly when it comes to advertising brands across different channels. Be it a moderate start-up or a well-established brand, all have a presence on social media. All these brands either hire social media and graphic designing personnel to build their in-house team or outsource their services to any third-party digital marketing company. Whatever the case, graphic designers have their demands in both situations.
Graphic designers have got a very crucial role to play in all types of social media campaigns wherein they create extremely creative graphics supported by compelling designs. They are briefed by the account manager about what to ideate and create. Be it any special day, any festival, any day of national importance, or a regular social media campaign, graphic designers have got a great creative role to play. Apart from it, they are also hired by full-scale digital marketing companies to carry out various creative tasks. They create images to post blogs, articles, and press releases while making sure that the originality of the picture or image they create is never compromised.
4. Photo Editor
A photo editor is an individual across organizations who work with real-life images while making different types of adjustments, color corrections, and combining different images to come up with a master one. When it comes to the intricacies associated with the job of a photo editor, they might be as simple as adjusting contrast and colors, and as difficult and intriguing as changing garment color or putting along on the banner flawlessly. This job calls for deep knowledge and skills of graphic design including different advanced photo editing software programs with creativity and imagination power of the highest degree.
After the boom in eCommerce, graphic designers are in high demand. Almost all online shopping destinations need graphic designers to pour in the deepest product details on their product pages so that buyers can be convinced to buy the concerned product. At various times, the available image or images do not represent certain products in the desired way. At this juncture, the role of a skilled and competent graphic designer comes into play.
5. Packaging or production designer
Packaging or production designers are the individuals who design the boxes, containers, and labels used to pack a large number of products in different shapes and sizes. The materials they design and develop not only protect the product from harm and damage during shipping and transportation but also exhibit the desired information that the concerned brands want. The information provided on these boxes and containers speaks to the customers on behalf of the brand while giving them a metric concerning the product. Graphic designers who work in the field of packaging make very smart use of CAD software to write different types of product details by applying attractive fonts, text colors, and graphics.
They add the required graphics to explain the functions and attributes of the products while making sure that the products grab the attention of the buyer right at the first sight. Creating packaging materials as a marketing tool is the primary duty of the packaging material designers. The role of graphic designers gets crucial in packaging material designing because packaging must be as good as the product itself these days to impress a buyer. A degree or diploma in graphic design with a few years of experience within the industry is required to get a job in the field of packaging material design.
Concluding Remarks
When compared to other skill-based jobs, graphic designing can bring a rewarding job very much earlier. The only thing that needs to be considered before trying this field is that the concerned individual must ascertain whether he or she has the required creative spark or not. This is a field that calls for a high level of creativity and imagination power to convert any particular brief into a reality. Although various institutions offering diploma in computer application also provide a brief overview of graphic design during the program, this might not be enough to get the required edge in graphic design. In place of that, a full-fledged diploma or degree is highly recommendable.