Prof. Vijay Nagrani

Consumer Behavior & Service Marketing

Academic Qualification

  • Master’s Degree in Statistics from Delhi University and M.B.A from FMS Delhi.
  • Certified Management Consultant & a Fellow of IMCI.

Work & Teaching Experience

My articles on Rural Marketing have been published in the Prestigious Newsletters of Institute of Management Consultants of India. In the March 2017 E-Newsletter (Consultants Forum), my article "Transformation in the Indian Consumer Behaviour" has also been published.

Since 1992 I have also been visiting the leading AICTE Approved Management Institutes in and around Delhi. I have been teaching Various papers of Marketing to the P.G. Management students viz.

Research Methodology / Marketing Research

  • Consumer Behaviour
  • Marketing of Services
  • Brand/Product Management
  • Rural Marketing
  • Advertising & Sales Promotion
  • Sales & Distribution Management
  • CRM

Earlier, before 1992, for almost 20 years, I worked in the Marketing Departments of:

  • Indian Potash Ltd.
  • Shriram Foods & Fertiliser Industries
  • J.K.White Cement
  • A GLAXO (J.V)

My last designation was General Manager (Marketing)