Prof. Vijay Nagrani
Consumer Behavior & Service Marketing
Academic Qualification
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Master’s Degree in Statistics from Delhi University and M.B.A from FMS Delhi.
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Certified Management Consultant & a Fellow of IMCI.
Work & Teaching Experience
My articles on Rural Marketing have been published in the Prestigious Newsletters of Institute of Management Consultants of India. In the March 2017 E-Newsletter (Consultants Forum), my article "Transformation in the Indian Consumer Behaviour" has also been published.
Since 1992 I have also been visiting the leading AICTE Approved Management Institutes in and around Delhi. I have been teaching Various papers of Marketing to the P.G. Management students viz.
Research Methodology / Marketing Research
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Consumer Behaviour
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Marketing of Services
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Brand/Product Management
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Rural Marketing
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Advertising & Sales Promotion
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Sales & Distribution Management
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CRM
Earlier, before 1992, for almost 20 years, I worked in the Marketing Departments of:
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Indian Potash Ltd.
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Shriram Foods & Fertiliser Industries
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J.K.White Cement
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A GLAXO (J.V)
My last designation was General Manager (Marketing)